Brand Development
L E F T Y G E L A T E R I A
Lefty Gelateria – founded by a Michelin-starred Chef Suyoung Park – blends innovation, craftsmanship, and global influences to redefine the gelato experience. We established a comprehensive brand identity that captures the essence of Lefty’s premium and inventive approach. The brand development process strategically established the brand image, the brand tone, and overall brand identity.