The Energizer Bunny has evolved from its 1980s debut into a modern symbol of endurance and vitality. Nearly 40 years later, it was given a sleek redesign and a refresh campaign, boosting Energizer’s sales by 13.6% and increasing market share by 2.7 points. This momentum ultimately pushed Energizer ahead of Duracell, becoming world’s #1 selling battery.

Powered by the Ultimate Lithium battery, the Bunny shows its unstoppable energy with a playful “poof”, symbolizing the battery’s enormous power and reliability.