If I were to create a LEGO campaign, here’s how I’d do it.

Although LEGO has recently made strides to attract a wide range of consumers with their beautiful Botanicals collection, I’d take it a step further into an untapped market: High-end luxury.

I would partner with high-end luxury brands to recreate their most iconic and timeless items like the Chanel No5, the Hermès Birkin bag, and the Tiffany blue box.

I would then launch a Limited-Edition LEGO Luxury Collection, creating high-desirability and exclusivity, while expanding LEGO’s presence into fashion and luxury markets.

This collection would reposition LEGO as not just a builder’s toy, but a collector’s statement piece.

Would you buy this?